FREQUENTLY ASKED QUESTIONS

What do you mean by "community"?

A community is a group of people who regularly engage with each other around a shared interest, passion, or purpose through ongoing, two-way relationships.
And whilst we're here, a community leader is the founder or trusted representative who serves as the community's primary driver and actively sustains and grows the community through consistent participation, direct relationships, and programming.

What makes this different from influencer platforms?

We're community-first. Instead of brands dictating terms, community leaders propose how brands can best support their people.

What size communities work with Mayo?

We focus on communities with 500+ engaged members who gather around shared interests, not just follower counts.

How do you ensure partnerships are authentic?

Communities pitch their own ideas for how brands can support them. No generic campaigns or forced content.
We work with brands and communities to help them navigate their partnerships to make sure everyone (members included) are getting the most out of working together.

What does "support" actually mean?

It's not always money. Could be products, expertise, event sponsorship, or platform access—whatever actually helps the community.

READY TO GET IN TOUCH?

Curious about connecting your brand or community? Reach out with questions, ideas, or just to say hello. We’re in the process of building the platform and we're looking for input - if you’d like to take part in our research survey, you can help us build a platform designed with brands and communities at its core.